Axes Femme
Activity: 2002~Present
Parent Company. IGA Co.,Ltd
Sub brands: Poetique, Kawaii
Axes Femme has recently gained notoriety from its coquettish blouses, quickly becoming associated with Fatal Frame inspired style on tiktok dubbed, 'Female horror protagonist'.
Liz Lisa
Activity: 1999~Present
Parent Company: Liz Lisa Co.,Ltd
Sub brands: Liz Lisa Doll
Sister brands: Tralala
Gorgeous floral prints, boho inspired silhouettes and lace up detailing. Liz Lisa is a staple within the himekaji community both in Japan and internationally. While, like many surviving brands, their modern clothes have shifted towards jirai kei, their older garments hold up very nicely.
**There are known replicas of this brand in circulation. You can find a guide to identifying fake Liz Lisa items here.**
L'est Rose
Website (Delisted)
Activity: ???~2017?
Parent Company: Samantha Thavasa Japan Limited
Sister brands: Samantha Thavasa
L'est Rose is no longer listed as a brand under Samantha Thavasa and their Instagram page hasn't been updated since 2017. Possibly defunct.
Ingni
Activity: ???~Present
Parent Company: Ingni Co.,Ltd
Rosa Cheri
Activity: ??
Parent Company: ??
Olive des Olive
Activity: 1984~Present
Parent Company: Nice Claup Co.,Ltd
Sister brands: One After Another, Natural Couture
Putumayo
Website (Archived)
Activity: 1990~2018 (Relaunched 2023?)
Parent Company: Hyper Hyper Co., LTD.
MA*RS (Amoeba Mars)
Website (Circa 2013)
Activity: 1990~Present
Parent Company: Saja Co.,Ltd, LiLimPark
Sister brands: Me Jane, Princess Melody
Sub brands: Sugar Gloss
D.I.A. Spec
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Activity:
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