Brand List

Axes Femme

Website

Activity: 2002~Present

Parent Company. IGA Co.,Ltd

Sub brands: Poetique, Kawaii 

Axes Femme has recently gained notoriety from its coquettish blouses, quickly becoming associated with Fatal Frame inspired style on tiktok dubbed, 'Female horror protagonist'. 

Liz Lisa

Website

Activity: 1999~Present

Parent Company: Liz Lisa Co.,Ltd

Sub brands: Liz Lisa Doll

Sister brands: Tralala

Gorgeous floral prints, boho inspired silhouettes and lace up detailing. Liz Lisa is a staple within the himekaji community both in Japan and internationally. While, like many surviving brands, their modern clothes have shifted towards jirai kei, their older garments hold up very nicely.

**There are known replicas of this brand in circulation. You can find a guide to identifying fake Liz Lisa items here.**

L'est Rose

Website (Delisted)

Activity: ???~2017?

Parent Company: Samantha Thavasa Japan Limited

Sister brands: Samantha Thavasa

L'est Rose is no longer listed as a brand under Samantha Thavasa and their Instagram page hasn't been updated since 2017. Possibly defunct.

Ingni

Website

Activity: ???~Present

Parent Company: Ingni Co.,Ltd

Rosa Cheri

Activity: ??

Parent Company: ??

Olive des Olive

Website

Activity: 1984~Present

Parent Company: Nice Claup Co.,Ltd

Sister brands: One After Another, Natural Couture

Putumayo

Website (Archived)

Activity: 1990~2018 (Relaunched 2023?)

Parent Company: Hyper Hyper Co., LTD.

MA*RS (Amoeba Mars)

Website (Circa 2013)

Activity: 1990~Present

Parent Company: Saja Co.,Ltd, LiLimPark

Sister brands: Me Jane, Princess Melody

Sub brands: Sugar Gloss

D.I.A. Spec

Website:

Activity:

Parent Company:

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